Are Sandals Couples Only?
Burkitt DDB, the announcement bureau for Sandals resort holidays, created a bartering featuring a brace dancing and pond together. When a eyewitness emailed the advertised abode to adjustment a advertisement she was abreast of the heterosexual-only policy.
The eyewitness declared the advertisement had been misleading, as this brake had not been mentioned.
The ITC requires that ads accomplish bright any important limitations after which a ambiguous consequence of a artefact or account ability be given.
The advertiser, Unique Vacations trading as Sandals, insisted there had been no ambition to mislead admirers and declared that absolute behavior were not abnormal in the vacation business. They emphasised that Sandals resorts catered for a accurate alcove market.
The ITC assured that the bartering was ambiguous and appropriate the advertiser to cease added manual and to ensure that any approaching announcement fabricated the exclusions clear.
Are Sandals Couples Only? – are sandals couples only?
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