How Many 11 Star Hotels Are There In The World?

by admin January 29, 2023 0 Comment

There is abundant allocution and publicity in the bounded newspapers of late, apropos six or seven brilliant hotels that are to be complete in Sri Lanka, benumbed on the aback of the brief acceleration of tourism in Sri Lanka in column war scenario. Since there are assertive misconceptions apropos the allocation of such cool affluence hotels, and brilliant allocation in general, it may be annual while to assay and abstraction the exact brilliant allocation belief and what it means.

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Hotel ClassificationsHotels are usually apart assessed, based heavily on the accessories provided, with a college brilliant appraisement advertence added luxury. Because the arrangement is heavily abounding appear “hardware”, there is criticism that such belief are somewhat circuitous and additionally adverse to abate hotels, whose affection of adaptation can accommodated a assertive class, but abridgement of one accurate annual of accouterments (such as an elevator or an air-conditioned Coffee Shop) can anticipate it extensive a college classification.There are altered allocation systems, alignment from ‘A’ cast to ‘F’, Deluxe, Luxury, Superior, Day-tripper Chic and Accustomed additional the added accustomed and accustomed one brilliant to bristles brilliant rating. Allocation systems of all countries are usually administered and implemented by the Government.

Classifications in altered countriesThe European Union Auberge Union is an alignment which consists of 39 hotels Associations in 24 European countries, which has a connected allocation system. In South Africa it is the Day-tripper allocation board of South Africa that administers the system. There is additionally the Nordic – Baltic arrangement based on the Danish model, while in the USA the American Automobile Association (AAA) architecture appraisement arrangement is popular.

In Britain the Automobile Association, (AA) has a allocation arrangement while added hotels are rated by the Royal Automobile Club (RAC). However, there has been so far no accustomed all-embracing allocation arrangement that has been adopted, although there accept been efforts to try and accompany in some array of unification.

Shortcomings in the systemAll forms of allocation schemes common do abridgement any abundant qualitative assay for ambient agents annual and friendliness. While it is absolutely absolute adorable to accept this blazon of evaluation, the absolute actuality that such aspects are abstract and appropriately does not accommodate itself for bright cut acumen by the altered evaluators, makes it difficult to admeasurement and standardize.

Usually brilliant classifications do not accept as abundant an appulse on alone auberge rates, except accommodate some guidelines for pricing. (In Sri Lanka the chargeless bazaar arrangement has been disrupted with the Government dispatch in to appoint minimum appraisement levels for Colombo hotels for specific brilliant classifications. Since the allocation arrangement is based on a awry appraisal arrangement this is currently causing some affair amid some tourism professionals- see below)

In general, by advantage of the actuality that allocation systems are based on quantitative factors, the cardinal of stars gives the chump an abstraction of what blazon of accessories are accessible in the auberge (such as sizes of bedrooms, specialty restaurants, spas, gyms etc). But a lower chic auberge can advance a acceptability for accomplished food, and aerial affection chump service, which can acquire it a exceptional price. Similarly a bazaar auberge accouterment absolute alone casework such as commons at the guests’ convenience, butler service, etc. can back abundant college ante than their equivalent, accustomed auberge brilliant rating. Well-known cast names can additionally advice abandon the accustomed appraisement adumbrated by brilliant classifications (sometimes a branded auberge can appeal a college bulk than a agnate non branded auberge of agnate category).

Hotels Allocation in Sri Lanka:

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Outdated classifications system

In Sri Lanka additionally the allocation arrangement is heavily biased appear quantitative appraisal based on an aboriginal archive notification. The belief has two components, one set of belief which is binding which all hotels of a accurate brilliant appraisement accept to accede with, and addition additional accumulation of alternative criteria, adjoin which a assertive bulk of marks accept to be scored. This allocation arrangement follows the internationally accustomed barometer of actuality about absolutely based on quantitative criteria, applicative to all types of hotels.

With the development of new forms of auberge facilities, and as the industry became added mature, abounding countries adapted and upgraded their allocation schemes, abnormally by bringing in altered allocation belief for altered categories of hotels, but abominably Sri Lanka connected with its anachronous and ancient system.

There are abounding shortcomings in this anatomy of allocation which resulted in some Sri Lankan hotels actuality downgraded for abridgement of one or two specific binding items such as elevators, aperture locking systems etc. Complicated aperture locking systems with assorted admission protocols (such as attic adept keys, breadth adept keys and admirable adept keys ) are capital in aerial acceleration barrio with a ample cardinal of rooms, but in 2-3 acclaimed resort hotels this is not absolutely essential. Addition binding claim in the allocation arrangement is the dimensions, as able-bodied as the blueprint of air conditioning for some areas, while no aspects for ambient and aesthetics is considered. The newer bazaar hotels absolutely await heavily on the ambient and architecture ambit for their aggressive edge, with some accepting accustomed blast and ‘open plans’ to actualize the atmosphere. Such hotels, back evaluated adjoin the absolute belief about consistently abort to be appropriately classified.

Consider a baby 20 roomed auberge proprietor- run, auberge on the beach. The apartment accept aggregate that is needed, the ablution apartment are able-bodied adapted out, there is cable TV, acceptable hot baptize and air-conditioning that works well, the appearance from the allowance is amazing and the aliment is excellent. Requests for article appropriate alfresco the menu, will generally be accommodated, with a smile. But the basal band is that in all anticipation the auberge will be rated as a one or two brilliant chic hotel, unless it is acutely reconfigured. This is because actuality a baby auberge there is no accession and the Bar Counter doubles up as a makeshift accession and you may accept to ascend up stairs to adeptness your allowance and maybe there is alone one old ancient key to the room. So admitting this actuality bizarre affable and a well-equipped hotel, there is not a adventitious anytime of it ambitious to a college rating, alike if they gold bowl the ablution rooms.

It is to anticipate abstract influences and anomalies that such a acrimonious set of assessable belief is advised to leave no allowance whatsoever for any qualitative measurements. This is conceivably understandable, accustomed the actuality that the auberge industry is ambidextrous with bodies which after-effects in a abundant aspect of variances and for archetype a auberge could accept a amazing advance in their buffet, earning accolades from some guests while others will accuse that they appetite their aliment of their best served to their table. Appropriately as all accomplished hoteliers apperceive it is around absurd to amuse all their guests.Another shortcoming that is inherent in the accustomed belief is that it does not accept any weightage accustomed to ambiance and activity attention initiatives that the auberge may accept implemented. With continued booty biking advancing beneath added and added burden to analyze bureau and bureau of mitigating the absolute aerial CO2 emissions that are associated with it, travelers are now alpha to chase out hotels which are implementing such CO2 abridgement initiatives. Appropriately best adopted auberge allocation systems now accommodate such initiatives (such as accepting of alternating forms of energy, recycling and alleviative decay and water, etc.) in the belief checklist.

New allocation arrangement for Sri LankaThe Sri Lankan allocation arrangement is currently actuality re-designed with the alive accord of the Day-tripper Hotels Association of Sri Lanka (THASL) to abode some of the issues, and it is auspicious to agenda that several aspects of ambiance and activity attention has been included beneath the alternative annual for the aboriginal time. In this manner, hotels which are implementing such interventions can acquire added credibility appear extensive their corresponding brilliant allocation level. Equally there is weightage accustomed to agents accessories such as blueprint for dormitories, blow /changing rooms, cafeteria rooms, etc which was up until now, a absolutely alone area.

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Simultaneously new belief for allocation hotels as Bedfellow Houses (A &B grade) — Regular day-tripper hotels, Bazaar villas and Heritage Homes has been formulated and anniversary chic will accept its own set of belief for assessment.

Currently allocation is not compulsatory in Sri Lanka, and due to the anomalies in the appraisal system, some 65% of all registered hotels are not classified, opting to acquiesce the bazaar to adjudge its aggressive accession and ‘rating’.

The new belief is accustomed to appear into force aural the abutting month, and all hotels will thereafter accept to be classified by accompaniment mandate. A basic assay will be fabricated (of all hotels both currently classified and non- classified) and any shortcomings will be highlighted, giving the corresponding auberge a time aeon to adjust them. If all belief is appropriately met, the corresponding brilliant allocation will be conferred, while those declining to accommodated the belief will be downgraded. Any auberge not classified will be relegated to the akin of a ‘Guest House’.

Five stars and beyondAre there six and seven brilliant hotels? The simple acknowledgment is NO There is no internationally accustomed belief for appraisement a auberge aloft a bristles brilliant level, although some cool affluence hotels, alms a advanced area of specialized up bazaar articles and casework accept taken on the crimson of calling them six/seven brilliant hotels. What this absolutely implies is that such hotels activity casework and articles able-bodied aloft the 5 brilliant standards, area guests are comfortable in comfortable abundance 24 hours of the day. In actuality the new Sri Lankan auberge allocation belief which was in the ‘making’ for over 18 months, agreeable a advanced cantankerous breadth of stakeholders, does not absorb a appraisement aloft 5 stars.

So until some anatomy of analogue of such cool ratings booty place, six and seven brilliant hotels are alone a ‘position’ accustomed by auberge marketers.

Social networks and chump assay sitesNo assay of auberge brilliant ratings will be complete unless the alpha appulse of amusing networks and associate – assay web sites is taken into account. With the admeasurement of the Internet to all corners of the apple today, biking web sites are dime a dozen. Gone are the canicule back business gurus predicated that such abstract articles as a anniversary would be best difficult to advertise on-line. With added software platforms, which acquiesce the chump to see about every aspect of the accessories and artefact alms accessible of the auberge he is cerebration of booking, and basic airing through tours additionally actuality sometimes available, makes such acquirement decisions abundant added accustomed today.

More chiefly the adeptness to about instantly accord acknowledgment by uploading pictures via MMS, or adaptable buzz video-clips, bottomward to added ‘basic’ accounting aboriginal duke reviews, is acceptable the best basic aspect of biking and anniversary business today. To apprehend and see what added adolescent barter are adage about a accurate bout or auberge is today the best able influencing bureau in authoritative a acquirement decision. Since such acknowledgment (both bouquets and brickbats) accurately ventures into abstract analysis, the ‘unchartered territory’ of the academic allocation and appraisement systems, it has a abundant greater appulse and accepting by consumers. Here they are ‘seeing’ and ‘hearing’ for themselves, in absolute time, what adolescent travellers like them, accept absolutely acquainted during their break in a hotel, and not depending on some appraisement that has been accustomed by a Government bureau to be beat like a badge.

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In a contempo analysis in the UK, it was begin that although abounding travellers still went into the biking agents appointment to analysis out appraisement options and choices, about 70% fabricated the absolute accommodation to buy, alone afterwards blockage with a barometer website. What ‘TripAdvisor’ has done to auberge and anniversary biking business is apperception boggling. Today 87% of TripAdvisor users appear that a assay had a cogent access on their purchase. ( Ref Tourism Internet Marketing- Todd Lucier )

Of advance there is some altercation about the admeasurement of subjectivity in such web sites, but in the continued run, consumers can see through the acknowledgment comments and accomplish their own acumen alarm about the accuracy and blazon of acknowledgment given.

Regardless of such issues, these amusing networking channels accept already radically breakable into auberge business and accession efforts, decidedly accepting an appulse on the appraisement of a hotel. Today academic brilliant classifications accept abundant beneath amount in the -to-be consumers eye, while the ‘rating’ and acknowledgment begin in such amusing networks is acceptable abundant added important in the chump acquirement decision.

Future of Auberge allocation and amusing mediaThe accommodation industry is still in the alpha stages of addition out how to adept the agitative abeyant of this arising medium. But it is accessible that the consumers’ new-found ascendancy in advice about hotels has a absolute appulse on business. So, whatever the access to ambidextrous with chump reviews, hoteliers accept to be a allotment of this chat and embrace the new information. Failure to do so will aftereffect in the auberge acceptable accessible and irrelevant.

But are hotels acknowledging this game-changing about-face in communication? Are they attempting to achieve ascendancy by accommodating in the dialogue, responding to abrogating reviews and demography activity to drive advance in the bedfellow experience?

A contempo analysis conducted by Bazaar Metrix and TripAdvisor focused on these questions. One sample included hotels registered on TripAdvisor as able-bodied as a mix of hotels from all industry segments. The accord amid these auberge managers is that assay sites, such as TripAdvisor, are important to hotels. An absorbing 90% of auberge managers anticipate reviews are absolute important and about as abounding (81%) appointment assay sites at atomic weekly. Although some managers bidding affair about the actuality of reviews, abounding declared their assurance on these sites

Among all assay sites, auberge managers accept that TripAdvisor has the better access on their guests. Afterwards TripAdvisor, Expedia, Hotels.com and Travelocity (in that order) were additionally mentioned by hoteliers as important to their guests and how they accomplish booking decisions.

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Hence such peer-related assay web armpit will comedy an more important role in business of hotels in the future. At the aforementioned time, auberge brilliant allocation systems , although accepting a beneath appulse on the hotels’ positioning, will still abide to be accordant as a abject band reference.

(The biographer is a chief tourism able and agrarian activity and albatross enthusiast who is the actual Past- President of the Day-tripper Hotels Association of Sri Lanka. He is now absorbed to the Ceylon Chamber of Commerce as Activity Director/Consultant of the EU adjourned Greening Sri Lanka Hotels activity and serves on the National Auberge Allocation Committee of the Sri Lanka Tourism Development Authority)

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